Stars are just a click away!

If television made the world know about them, the social networking sites are opening an opportunity to interact with them.

We are talking about the celebrities from Malayalam films, who are using the various social networking platforms to interact directly with their fans and perhaps using it to promote their movies in the process.

So, you have director Aashiq Abu announcing his films in his Facebook page and providing trailers, photographs, posters and updates to his ‘friends’. Aashiq has even used the page to retort to criticisms on his latest film, 22 Female Kottayam. He appealed to a popular channel to stop airing their review, which had spoilers that could affect his film’s long run at the theatres.

From Lal Jose, Deepan to Saji Surendran, directors and their team members are posting details about their projects. Even certain actors are posting their info or get them posted by their fans, on their pages.

The ‘friends’ who seems to be eagerly waiting for these posts, are mostly quick to “like” them, “share” them or to post comments, generally in favour and at times, against the posts.

Now, there is an advantage to this exercise as well.  Of late, it has been noted that the media is increasingly formulating their opinions based on these comments. The result is that the discussions in the social networking sites are getting more importance than it actually deserves.

For the eager ‘friends of celebrities’, it is an opportunity to express their opinions directly to their idols. Like it or not, the stars are just a click away.